Janice is a London based Visual Communicator whom specialises in brand identity and wayfinding signage. Rooted in Hong Kong and later spending her young adult life in the UK. Janice acquired her Bachelor Degree in illustration at Central Saint Martins followed by a Master Degree specialised in Branding Identity at London College of Communication. Since, Janice has transitioned back to Asia and soon joined global creative agencies such as Start, Uniplan and Gensler relocating in Hong Kong & Shanghai.
Her diverse experiences accustomed her to the distinction of Eastern and Western market and aesthetics as a brand designer, which leaded her to the significants of wayfinding signage toward the completion of a brand identity - A path she had later pursued. In combination, it enables her ability of story telling and her sensitivity to brand tonality to accompany into the immersive spacial aspect, providing an all rounded brand-align experience. She’s participated in projects for corporate, hospitality, stadiums, retails, art & culture and F&B clients.